Tasked with helping Wanderlust reach a broader audience, Fitt created and distributed editorial and multimedia content featuring Wanderlust’s festivals and 108 events. With localized sites and audiences, Fitt was able to deploy timely and relevant messaging to increase awareness and attendance to Wanderlust events in more than 20 markets.

Native Content, Video Production, Lead Generation

Combining the collective efforts of the Fitt Labs team, we helped reintroduce GAMMA Sports—the manufacturers of innovative tennis and pickleball products—to the next generation of recreational athletes. From concept to execution, Fitt produced and distributed multimedia content to create excitement around GAMMA’s brand and products.

Video Production, Micro-Content, Social Ads

When ClassPass wanted to reach fitness-seekers in specific cities across the US, they turned to Fitt's localized media network for original content and targeted distribution. Our editorial and marketing teams designed a native and branded content campaign to drive awareness for a free trial directed at first-time users.

Branded and Native Content, Social Ads

In partnership with the UPMC Health Plan, honeygrow, and Salúd Juicery, Fitt hosted a free community workout for 250 attendees at the Pittsburgh Steelers’ training facility. Fitt’s involvement encompassed the entire event activation and logistics process, as well as day-of multimedia coverage to create photo and videos assets for UPMC Health Plan’s marketing channels.

Event Activation & Logistics, Video Production

Fitt’s content development and distribution capabilities, including influencer activation, video production, and Instagram Stories, created behind-the-scenes experiences at Choolaah locations and amplified the Choolaah brand while creating authentic interactions and building meaningful relationships in target markets.

Video Production, Influencer Activation, Native Content

In partnership with MullenLowe Mediahub, on behalf of JetBlue Vacations, Fitt developed and implemented a promotional campaign that included native content, on-site ads, and influencer activation on Instagram. Tapping into our local network of creators and influencers, Fitt was able to drive targeted awareness for a free fitness series, a collaboration with Bermuda Tourism Authority and ClassPass, in New York City.

Influencer Activation, Branded And Native Content, Social Ads

Utilizing our local network of city-specific websites, Fitt was able to provide targeted support for Brooklyn Boulders’ Out to Climb event in New York City and Boston. Combining native content, featured placements on Fitt’s event calendar, and promoted social posts, Fitt increased awareness of the event and traffic to the sign-up page among a key audience of health and fitness seekers.

Branded And Native Content, Social Ads

As part of a multi-year partnership, Kaiser Permanente was deeply integrated into the Fitt platform using display ads, native and branded content, video production, and more to build an authentic relationship with a health-minded, millennial audience — far exceeding the typical marketing or media buy.

Branded and Native Content, Social Ads

Fitt created a multi-tiered engagement funnel that conveyed Ragnar’s story and uniqueness by publishing original content, native articles, organic and promoted social posts, and newsletter placements to increase awareness around and sign-ups for the Ragnar Relay Series in six markets.

Native Content, Social Ads, Lead Generation

We partnered with Under Armour to develop localized health and fitness content for their Map My Run community. With editorial contributors and multimedia creatives on the ground in cities across the country, Fitt was able to craft location-specific content that spoke to the interests of active individuals.

Content Licensing, Micro-content

In collaboration with lululemon and the Pittsburgh Downtown Partnership, Fitt hosted a summer and winter series of community yoga classes that attracted thousands of participants over 20+ events. Fitt’s role included event logistics, securing instructors, and executing a promotional strategy—including articles, micro-content, social ads, and influencer activation—across the Fitt network.

Event Logistics & Activation

What our clients say

“Since partnering with Fitt, the UPMC Health Plan has improved member engagement and acquisition on a sustaining basis. I have no doubt that Fitt’s innovative, interesting, and relevant content delivery - utilizing subtle, but effective calls to action - represents a new standard in outreach and engagement for healthcare organizations, especially among millennials and other key audiences.”



“Ragnar Relay partnered with Fitt to reach a new audience that we would not have had access to otherwise. Fitt gave us an opportunity to reach our target audience with multiple touch points. We have seen more traffic to our site from Fitt than most other fitness media partners that we work with. The results have been truly impressive.”



“Wanderlust partnered with Fitt to increase event sales by tapping into their localized fitness-focused communities. Fitt executed a thoughtfully crafted marketing plan that resulted in 2MM impressions across web, social and email. With exceptional engagement, we saw conversions across every event -- truly impressive results! Our partnership was so successful that we decided to work with Fitt again on our 2018 Wanderlust 108 event series.”



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Our team is capable of getting to work based on a creative brief or we can pitch concepts based on broad objectives.

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